Introducing something new in the AI industry is rare after several years of roaring momentum, innovation, thought leadership, and company launches.

Yet Sharon Goldman, a renowned AI reporter, is leaning into just that with the launch of the AI newsletter Ground Level AI.

Sharon sat down with Eric Chemi to discuss the "why now" behind launching this newsletter and her sharpened focus on the beat to help readers better contextualize the AI market.

Before launching Ground Level AI, Sharon zeroed in on AI at VentureBeat and Fortune just as the industry started picking up steam. While she broke ground on stories involving the most influential companies and individuals and industry-shaping policies, AI itself amassed significant investment and strategic attention in the business sector. At Fortune, Sharon also co-authored Eye on AI, Fortune's flagship AI newsletter.

Sharon's perspective on AI was shaped well before Fortune and VentureBeat, where her beat spanned technology, enterprise software, and business strategy. Her articles, bylines, and coverage spanning across Business Insider, Forbes, Deloitte, and dozens of other publications set the stage for her AI journalism career. 

For intrigued readers, Ground Level AI delivers original reporting by a journalist who's been covering AI pre-ChatGPT, with a keen sense of who and what is shaping how AI is built and deployed. You can read and subscribe here: https://www.groundlevel-ai.com/