Ecommerce as we know it is disappearing.
 

The entire landscape of online buying is being rewritten by technology from AI-driven personalisation and live selling to composable commerce and virtual influencers.

In this episode, we break down the death of traditional ecommerce and uncover what’s replacing it.

Our guest has spent over 14 years as a global CIO/CTO across some of the world’s most high-traffic companies in travel, retail, and ecommerce leading teams of 100+ people from 25+ countries, and helping shape the digital strategies of Accenture, Ernst & Young, HBX Group, TUI Travel, and several high-growth startups. A Harvard Alumni and startup investor, he’s lived and worked in 8 countries from South America to the Middle East giving him a truly global view of how technology and buyer behavior are evolving.

💡 In this episode, we explore:

• Why the traditional ecommerce model is collapsing
• How social selling and livestream commerce (like Douyin & TikTok Shop) are changing everything
• Why headless and composable platforms are becoming the new default
• The rise of AI sales agents, virtual influencers, and hyper-personalised experiences
• What SaaS companies must rethink to survive in this new world
• The future of marketplaces like Shopify, Amazon & beyond
• What the next 3–5 years of ecommerce tech will really look like

🔍 Key Questions We Dive Into:

• Are SaaS companies for ecommerce already dead?
• Build or buy and what’s the smarter move today?
• How are buyer expectations changing with AI and personalization?
• What does the next-gen ecommerce experience look like?
• Which technologies are overhyped… and which are the real game changers?
• How should tech and product teams rebuild their mindset for the next era of commerce?

🌍 Current Trends Shaping Ecommerce:

• The explosive growth of social commerce and live selling (led by China & TikTok Shop)
• AI-driven customer engagement through real-time chat, avatars, and virtual agents
• The rise of super commerce apps integrating payments, delivery, and entertainment
• Drone and robot deliveries (JD.com, Meituan, Getir, Gopuff)
• The evolution of digital ecosystems like Amazon Inspire, Roblox, Fortnite, and Nike’s Swoosh

If you’re a founder, product leader, or SaaS builder, this episode will challenge everything you think you know about ecommerce and reveal where the next big opportunities lie.

🎧 Listen now to understand the future of commerce before it happens.