Rob Thomas and Colin Burns, CCM discuss the evolution of the club industry, highlighting Burns’ 31-year tenure at Winged Foot Golf Club. Burns emphasizes the rising member expectations, driven by younger, wealthier demographics, and the importance of maintaining high standards. He notes the impact of technology, such as AI and integrated systems, on club operations. Burns also discusses the challenges of managing finances, labor, and member behavior. He advocates for inclusivity, particularly in hiring women and minorities, and stresses the need for strategic planning and communication. Burns concludes by predicting future opportunities and challenges, including the integration of women into leadership roles and the ongoing struggle with labor shortages.

In the news this week …

Wisconsin Course Moves Forward with Clubhouse Expansion, Simulator Addition

The proposed project at Washington County Golf Course in West Bend, Wis., includes a remodel of the existing clubhouse along with a new addition that will feature indoor golf simulators. With the concept now approved, the plan moves into the final design phase.

True Blue Golf Club Acquires Golf Academy

The Pawleys Island, S.C., club acquired the Steve Dresser Golf Academy, a renowned instructional facility that has been a staple at the course for decades. “It’s business as usual when it comes to day-to-day operations,” says Bob Seganti, General Manager of True Blue and Caledonia. “What we’re focused on now is leveraging True Blue’s brand and marketing reach to bring greater visibility to the academy and its offerings.”

NCA Names 2025-2026 Board of Directors, Executive Committee

Michael McCarthy of Addison Reserve Country Club will lead as Chair. “NCA is privileged to have such knowledge, innovation and dedication on its Board of Directors,” says Joe Trauger, president and CEO.