AI in Flow

AI Liability & the Deepfake Dilemma


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In today’s episode of AI in Flow, Claire and Peter unpack the explosive legal showdown between the state of California and Elon Musk’s AI firm, xAI, over Grok's role in generating explicit and non-consensual deepfakes — including content involving minors. From global bans to federal lawsuits, the case could redefine AI responsibility and regulation. Later, they break down the power grid crunch triggered by AI demand, a landmark energy project in Texas, and new Gemini-powered Gmail features that are changing the way we work.

About Six & Flow

Six & Flow is a digital transformation consultancy helping businesses adapt, grow, and thrive in a fast-changing world. We specialise in AI, CRM, and revenue operations, blending strategy, technology, and creativity to deliver measurable impact. From scaling startups to global enterprises, we partner with ambitious teams to unlock growth through smart automation, customer-centric marketing, and forward-thinking sales enablement. Learn more at sixandflow.com.

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AI in FlowBy Six & Flow