Episode Description

A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now.

Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting, you're already behind. Learn how local SEO shifted from keywords to context, why your total online footprint matters more than your website, and the mistakes killing rankings in 2025.

Formula: Content + Consistency + Channels = Visibility. Visibility + Trust + Relevance = Customers.

Show Notes

The New Reality (00:00)

• Homeowner asks complex question; AI delivers instant summary without clicks
• Google's Gemini AI is now the gatekeeper for local search
• If you're not adapting, you're already falling behind

From Keywords to Context (01:26)

• AI interprets your site, doesn't just read it
• You're ranking for relevance, trust, and helpfulness across your entire digital ecosystem
• Not just your website—AI evaluates your total online footprint

The Marketing Footprint (03:16)

• Your website is one thread; the web includes: Google Business Profile, social media, reviews, videos, local affiliations
• If AI can't see you, it can't recommend you
• Competitors with richer footprints win—even with worse craftsmanship

Emotional Intelligence Meets AI (04:59)

• AI picks up on emotional triggers: peace of mind, trust, transformation
• Content that makes people feel ranks better
• Share customer success stories and address homeowner fears

Frequency & Freshness Matter (06:38)

• Dormant digital presence = defunct business
• Post weekly: project updates, blogs, Google Business Profile posts, videos
• Commit to one meaningful content update every week

Case Study: Two Remodelers (07:52)

Elite Interiors (Visible): Active YouTube, weekly Google updates, 300+ reviews, Facebook engagement Classic Renovations (Invisible): Website from 2018, one recent review, no social content, blog dead since 2020

Common Mistakes Killing Rankings (10:58)

• Inconsistent content and posting gaps
• Outdated/inconsistent NAP across platforms
• Buying fake reviews (AI knows)
• No mobile experience (80% search on mobile)
• No customer education content

What AI Looks For (12:23)

• Consistent content (shows you're active)
• Video/imagery (emotional connection)
• Community involvement (authority)
• Reviews and responses (credibility)
• Backlinks from real sites (reinforces authority)

Future-Proofing (13:46)

• Voice search will dominate
• Video search gaining traction

Send us a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

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