B2B SaaS teams are shipping faster—but adoption and trust aren’t keeping up.

That gap silently drains pipeline efficiency, retention, and expansion.

Watch this episode to learn the strategic approach UX leaders use to scale with confidence.

Speed is not the same as progress.

Jason Moore (Head of User Experience at Planful) breaks down what’s changing in UX leadership as AI accelerates building, design, and decision-making across product orgs. You’ll hear why “tool obsession” is a career trap, how to lead teams through constant change, and why synthetic users can be useful for spotting obvious gaps—but dangerous as a substitute for real customer truth. We also get into the real reason research teams stay understaffed, how to prove UX ROI with outcomes (not outputs), and how to evolve toward a long-term product vision without breaking customer trust.

If you’re a SaaS exec trying to grow efficiently while product velocity explodes, this is your playbook.

✅ Key Insights from This Episode:

✅ Ship fast without losing trust

✅ Why “why” beats opinions

✅ Synthetic users: use wisely

✅ UX ROI = outcomes, not output

✅ Tool skills won’t save careers

✅ Bring users along gradually

✅ Data mistrust is game over

✅ Resources & Links:

✅ Get Jason’s UX leadership framework: https://www.linkedin.com/in/jasongmoore/