Shipping faster shouldn’t mean shipping the wrong roadmap

When product intent is unclear, growth stalls and churn spikes

Watch to learn how top teams align speed with real customer value

AI is accelerating product teams—but it’s also accelerating bad decisions.

In this episode of UX Stories, Lihong Hicken sits down with Jason Kirby (Global Head of Product Engineering at Magic Memories) to unpack why “build fast” isn’t the same as “build right,” how competing stakeholder intent quietly sabotages growth, and where AI is strong vs. dangerously weak.

You’ll walk away with a practical framework for keeping quality, clarity, and customer feedback at the center—without slowing down your team.

If you’re leading growth in B2B SaaS, this conversation will help you tighten strategy, reduce wasted build cycles, and ship with confidence.

✅ Key Insights

✅ Speed ≠ accuracy in AI

✅ Intent beats output

✅ QA still needs humans

✅ Avoid “marketing features”

✅ Watch users, not dashboards

✅ Resources & Links

✅ Jason Kirby: https://www.linkedin.com/in/jasonkirby/

✅ Magic Memories: https://www.magicmemories.com/