AI is no longer optional — it’s the operating system for modern marketing. In this episode, we dive into how CMOs are using AI to reshape strategy, drive measurable performance, and lead through complexity. From Morgan Stanley’s marketing engine to the rise of Agentic AI, we unpack real-world examples, emerging challenges, and critical gaps in talent, integration, and governance. You’ll hear why success now demands more than tools — it requires strategy, structure, and the right leadership mindset.