AI is creating a new kind of fluency in marketing leadership.

In this episode, we dive into how CMOs are evolving beyond strategy — embracing backend infrastructure, data fluency, and AI orchestration as core competencies. From the renewed value of third-party data to the urgency of measuring AI’s real impact, we explore what it takes to personalize at scale and lead through disruption. You’ll hear why success now depends not just on knowing AI — but on engineering it into every layer of your marketing system.