In this episode, we explore how CMOs are integrating Agentic AI and Model Context Protocols (MCP) to orchestrate complex workflows and unlock radical relevance at scale. From merging data fluency with creative strategy to automating across fragmented platforms, we unpack how AI is shifting the role of the CMO from brand steward to systems architect. You’ll hear why the future belongs to leaders who don’t just adopt AI — but amplify human insight through it.