AI is rewriting the rules of how brands connect, convert, and scale.

In this episode, we explore how generative AI is fundamentally changing consumer behavior — shifting discovery from search engines to direct answers, and forcing marketers to rethink visibility through strategies like Answer Engine Optimization (AEO).

We break down how companies like Unilever are using AI to scale creative production in influencer marketing, and why the distinction between predictive and generative AI matters for automation strategy. From accelerating workflows to safeguarding data and oversight, we look at how leaders can harness AI responsibly — and why adopting an “AI-First” mindset is no longer optional.

You’ll hear what it takes to stay discoverable, move faster, and build trust in an AI-powered world.