This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth.

It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of successful companies like P&G, Nike, and L'Oréal that have overcome these challenges. The discussion then outlines a three-year roadmap for effective AI marketing investment, emphasizing infrastructure, talent development, and governance.

Finally, it emphasizes the importance of continuous learning and adaptation to emerging technologies like quantum computing and edge AI to ensure long-term success.