In this episode of Digital Lounge, I dive into the evolving landscape of customer acquisition with David Catmull-Lloyd, Consultancy Director at Crimson. We explore how organisations can attract the right customers more efficiently by leveraging AI and automation, while maintaining the human touch. David shares insights on overcoming data fragmentation and creating meaningful personas, emphasizing the importance of balancing customer acquisition with retention. We also discuss practical strategies to reduce acquisition costs, such as implementing customer referral programs. Tune in to discover actionable steps to revolutionise your growth strategy and ensure your business thrives in today's competitive market.