9 - 5 Startup

AI Meets Fashion: How Iris Phan is Reinventing Style with Dressi


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Fashion and AI are colliding—and Iris Phan is at the forefront. As the Founder & CEO of Dressi, an AI-powered personal stylist, Iris is reimagining how women get dressed by blending technology with empathy, confidence, and style.


From her roots in Vietnam to building a fashion-tech startup in Sydney, Iris shares her journey of turning an idea into a product that empowers women daily. With a background in digital marketing across tech and content, she explains how storytelling, product testing, and community engagement shaped Dressi’s launch.


In this conversation, we explore the realities of building in fashion-tech, navigating beta launches, and scaling a mission-driven startup. For founders, creators, and anyone curious about AI’s impact on lifestyle, this episode offers lessons in resilience, creativity, and connection.


Iris Phan : https://www.linkedin.com/in/irisphan/

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9 - 5 StartupBy Cubic Innov8