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AI Meets Print: Joanne Gore on Marketing, Sales, and the Future of the Industry
In this episode of Printing's Alive, Joanne Gore shares her passion for print and delves into the challenges of marketing within the industry, particularly in the post-COVID landscape. The discussion covers LinkedIn profile optimization and etiquette for virtual meetings, highlighting the shift towards online buying and networking. The conversation explores LinkedIn strategies alongside the applications of ChatGPT for enhancing sales, automating tasks, and improving communication. The episode also touches on AI's evolving role in business relationships, photography, and content creation. Joanne offers final advice on leveraging AI tools effectively while promoting the enduring relevance of the print industry.
(0:00) Introduction of Joanne Gore and her passion for print
(2:22) Challenges in print industry marketing and post-COVID changes
(5:28) LinkedIn profiles and Zoom meeting etiquette
(10:21) Marketing focus on equipment and understanding customer needs
(20:21) Shift to online buying and LinkedIn networking
(25:14) Discussion on LinkedIn strategies and ChatGPT applications
(30:19) ChatGPT for sales, procrastination, and enhancing emails
(37:15) ChatGPT's role in sales and automating office tasks
(45:17) Maintaining sales principles and simplifying tasks with AI
(47:44) AI tools in business relationships and cautionary advice
(49:35) Evolution of AI and promoting authors' books
(51:38) AI impact on photography and industry adaptation
(54:19) ChatGPT for sales productivity and content accuracy
(59:11) AI assistance with RFPs, contracts, and summarization
(1:02:43) Final advice and promoting the print industry
(1:04:09) Closing comments and future topic invitation
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By The Print Whisperer
5
22 ratings
In this episode of Printing's Alive, Joanne Gore shares her passion for print and delves into the challenges of marketing within the industry, particularly in the post-COVID landscape. The discussion covers LinkedIn profile optimization and etiquette for virtual meetings, highlighting the shift towards online buying and networking. The conversation explores LinkedIn strategies alongside the applications of ChatGPT for enhancing sales, automating tasks, and improving communication. The episode also touches on AI's evolving role in business relationships, photography, and content creation. Joanne offers final advice on leveraging AI tools effectively while promoting the enduring relevance of the print industry.
(0:00) Introduction of Joanne Gore and her passion for print
(2:22) Challenges in print industry marketing and post-COVID changes
(5:28) LinkedIn profiles and Zoom meeting etiquette
(10:21) Marketing focus on equipment and understanding customer needs
(20:21) Shift to online buying and LinkedIn networking
(25:14) Discussion on LinkedIn strategies and ChatGPT applications
(30:19) ChatGPT for sales, procrastination, and enhancing emails
(37:15) ChatGPT's role in sales and automating office tasks
(45:17) Maintaining sales principles and simplifying tasks with AI
(47:44) AI tools in business relationships and cautionary advice
(49:35) Evolution of AI and promoting authors' books
(51:38) AI impact on photography and industry adaptation
(54:19) ChatGPT for sales productivity and content accuracy
(59:11) AI assistance with RFPs, contracts, and summarization
(1:02:43) Final advice and promoting the print industry
(1:04:09) Closing comments and future topic invitation