If you’re an independent musician in 2025, your online footprint is your career.  Not your latest gig. Not your new single. Not even your merch table.

It’s how people find you, remember you, and decide whether to care about you. But here’s the problem: most indie artists are flying blind. They’re throwing songs into the void of Spotify, posting random updates on Instagram, and hoping something sticks. There’s no real strategy, no funnel, no way to see whether their marketing is actually working.

http://www.makingascene.org