Mike Carr discusses the evolution of name generators since his involvement in co-developing Namer in 1986. While noting current AI Name Generators’ proficiency in producing fitting names, Carr highlights concerns about the abundance of good but not distinctive names, creating a "sea of sameness." He emphasizes the crucial need for strategic alignment, warns against legal risks stemming from algorithm-generated similarities, and advocates for understanding target audience resonance. Stressing a long-term perspective, Carr advises thorough linguistic, cultural, and legal checks, along with audience testing, for a successful naming strategy, cautioning against relying solely on quick AI-generated solutions.