Makalia Hickey, Sutherland Weston's Digital Content Strategist, returns from a trip overseas with an insight into the state of AI in London... Where is it? On this episode of The Briefcase, Makalia walks us through the differences in how AI is being used across the pond and the surprising way it might just work over here, compared to AI over there.

What You'll Learn

• Whereas in the US AI is being heavily advertised as a consumer product, it isn't in the UK. It's being utilized in different ways, which does not require the consistent convincing that it does in the States.
• The consumer culture in London and the greater US is full of differences, but it could perhaps find footing in a unique marketing area like Maine.

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