AI-driven event personalization often looks impressive but still leaves attendees feeling uneasy, overwhelmed, or misunderstood. This episode of Business Tech Unraveled examines why many event systems break trust even when they’re powered by advanced AI. The issue isn’t the technology itself, but the timing, assumptions, and decisions those systems are making too early.

In this episode, I walk through how I think about designing intelligent event systems across the attendee journey. If your event tech stack keeps getting smarter but the experience still feels off, this conversation will help you see what’s actually going wrong before you try to fix it.