Shane Gibson's Podcast – Social Selling – B2B Sales and Influence

AI Podcast – The Marriage of AI and Messy Humans

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This week’s weeks podcast episode is part one of a podcast series on using AI and Emotional Intelligence for Business Success. Joining me is Nick Usborne from BeMoreHuman.ai. Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence.

Our topic on this AI Podcast focuses on The Marriage of AI and Messy Humans and why the imperfect human element is vital for successful AI use in sales and marketing.

As always, I’d like acknowledge that both the video and audio editing as well as some of the blog content you’re reading was created with the assistance of AI.

Our Top 10 AI for Business Insights from Shane Gibson and Nick Usborne

In this podcast we discussed a lot of AI implications, challenges and tactics for sales, marketing, and business. With that said here were the 10 big takeaways:

  1. Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This approach ensures that AI enhances rather than replaces human roles, leading to more effective and emotionally intelligent business practices.
  2. Balance Automation with Human Insight: While AI can streamline processes and increase efficiency, it’s crucial to maintain a balance where human insight plays a key role. Emotional intelligence cannot be replicated by AI, making it essential for tasks requiring empathy and deeper understanding.
  3. Be Transparent About AI Use: Transparency in using AI tools builds trust with customers. Clearly communicate when AI is being used, helping customers understand the context and ensuring they don’t feel deceived by thinking they were interacting with a human when it was AI.
  4. Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand. This helps in avoiding the “sameness trap,” where brands lose their distinctive appeal by relying too heavily on generic AI outputs.
  5. Focus on Emotional Intelligence Training: Invest in developing the emotional intelligence of your team. This training helps in understanding and managing one’s own emotions and effectively responding to the emotions of others, which is critical in customer interactions.
  6. Utilize AI for In-Depth Analysis: Employ AI for complex data analysis, allowing human workers to engage more in decision-making and strategic planning based on insights provided by AI. This partnership can lead to more informed and nuanced business strategies.
  7. Encourage Human-AI Collaboration: View AI as a collaborative partner rather than just a tool. This mindset encourages ongoing interaction with AI systems to refine outputs and ensure they align closely with human expectations and business goals.
  8. Guard Against Over-Automation: Monitor the extent of automation to prevent a reliance on AI that could detract from customer experience. Excessive automation, especially in customer-facing roles, can lead to a decrease in customer satisfaction and brand loyalty.
  9. Promote AI Literacy Among Staff: Ensure that all team members understand the capabilities and limitations of AI. This knowledge empowers them to use AI more effectively and identify opportunities for its application within their specific roles.
  10. Innovate Responsibly with AI: Always consider the long-term impacts of integrating AI into business practices. Responsible innovation involves assessing potential ethical concerns and societal impacts, ensuring that AI deployment aligns with broader corporate responsibility goals.

    11. Join us for our next who AI Podcasts in the series where we will discuss “How to Collaborate with AI” and “How to Lead and Execute with AI.

    Here’s the Video of our AI Podcast Episode:
    About Shane Gibson Keynote AI Speaker on Sales

    Shane Gibson is an international keynote speaker, author and trainer focused on B2B Sales, Social Selling, and AI Sales Technology. He has spoken to over 200,000 people on stages across five continents. His clients include Ford, Coast Capital, Wesgroup Equipment, US Bank (Elavon), The Canadian Armed Forces and hundreds of other organizations globally.

    About Nick Usborne

    Nick has worked as a copywriter for over 35 years, and have been training digital writers for over 20. His work has included running in-house seminars and training events for companies and organizations in North America and Europe.

    Today he trains freelance writers how to combine AI with Emotional Intelligence. Nick has recently expanded on that program to create a AI for marketing training series for marketing groups within companies and organizations.

    The post AI Podcast – The Marriage of AI and Messy Humans appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

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