In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable partner in the design thinking process.

Mike and Christie share their experience leading a hands-on client workshop, where AI was applied across each stage of the design thinking process: empathizing with customers, defining root causes, ideating solutions, prototyping concepts, and even testing ideas through synthetic focus groups.

Whether you’re a researcher, strategist, or innovator, this conversation provides inspiration for using AI to think differently, collaborate more effectively, and unlock new possibilities in customer experience and design.

For more information on how Burke can help move your business forward, ⁠visit our website⁠.

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