In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI. The conversation emphasizes the need for collaboration between humans and AI to drive success in marketing and e-commerce.

takeaways

• AI tools can significantly enhance e-commerce performance.
• Predictive analytics helps identify high-value customers.
• Generative AI can automate and optimize marketing tasks.
• Resistance to AI adoption stems from fear and discomfort.
• The future of search may shift towards chatbot-led interactions.
• Google faces challenges from AI advancements and changing user behavior.
• AI tools can free up time for more creative business strategies.
• Continuous use of AI tools leads to significant productivity gains.
• Collaboration between humans and AI is essential for success.
• Feedback and community engagement are vital for AI tool development.

Sound Bites

• "Humans that use AI will always beat humans that do not."
• "Unlock your e-commerce potential using actionable AI strategies."
• "We saw almost a 20% lift in overall productivity."

Chapters

00:00
Introduction to Generative AI and Digital Marketing

05:21
The Evolution of AI in Marketing

08:24
Launch of LXR Smart AI Tools

11:13
Productivity Gains with AI Tools

14:18
Challenges in AI Adoption

17:27
The Future of Search and AI

21:17
Google's Response to AI and Market Changes

26:14
Monetization and Strategy for Google

32:14
Conclusion and Future Outlook

https://LXRsmart.ai