Live with Sondra

AI-Powered Messaging: Transforming Audience Connections


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🎙️ Welcome to this episode of "Live with Sondra" where we explore the intersection of technology, communication, and meaningful brand impact. In this compelling session titled "AI-Powered Messaging: Transforming Audience Connections," Sondra sits down with Kreda McCullough, CEO and Visionary of Vibe Solutions, to uncover how artificial intelligence is shaping the future of marketing—and helping brands build authentic relationships at scale.

With nearly a decade of experience and over 300 businesses served, Kreda McCullough is a messaging alignment strategist specializing in AI-driven content and brand storytelling. She shares how organizations—from attractions to service businesses—can stand out in a crowded market by getting laser-focused on their audience and speaking directly to their needs.

Join us for an informative session where Sondra and Kreda dive into:

  • Defining Your Ideal Customer: Why knowing exactly who you’re talking to (and why they buy) is the foundation for magnetic brand messaging.
  • Common Brand Messaging Mistakes: The pitfalls of trying to “speak to everyone” and how attractions can refine their message to connect more deeply with parents, not just kids.
  • AI Tools That Actually Work: How to use platforms like Perplexity, Claude, and ChatGPT to uncover guest psychographics, extract insights from reviews, and build smarter content strategies.
  • Personalizing the Guest Experience: How AI can help attractions create more inclusive, emotion-driven messaging that reflects real needs—especially for neurodivergent audiences and families.
  • From Feedback to Strategy: The power of using guest surveys, social reviews, and AI tools to turn raw data into actionable marketing plans.

Tune in for an inspiring episode that blends heart, strategy, and the power of tech to help you create messaging that moves people—and gets results.

Connect with Sondra Shannon to learn more about Gatemaster’s role in transforming audience connections through smarter messaging: https://www.linkedin.com/in/sondrashannon/

🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4

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Live with SondraBy Sondra Shannon