Making a Scene Presents - AI-Powered Music Ads: Smarter Targeting, Better Results

When you hear people talk about AI in music marketing, it usually sounds like a bunch of tech hype. But the truth is actually much simpler. AI has changed ads on Facebook, Instagram, and TikTok in a way that finally helps indie musicians reach real fans without wasting money. You no longer have to sit there trying to guess interests, age groups, cities, or behaviors. The machines do the learning for you. AI watches who reacts to your music, who skips it, who follows, who saves, and who keeps repeating the song. Then it reshapes your entire ad delivery behind the scenes.

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