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Chris Hodgson, Co‑CEO of OBT Live, unpacks how AI‑powered, real‑time engagement is reshaping retail loyalty. We dive into OBT Live’s Proof of Value Engagement (PoVE)—a hands‑on way to test personalisation, layered experiences, and ROI before scaling to a full platform. Practical plays to boost revenue and build genuine, lasting loyalty.
By Gary FowlerChris Hodgson, Co‑CEO of OBT Live, unpacks how AI‑powered, real‑time engagement is reshaping retail loyalty. We dive into OBT Live’s Proof of Value Engagement (PoVE)—a hands‑on way to test personalisation, layered experiences, and ROI before scaling to a full platform. Practical plays to boost revenue and build genuine, lasting loyalty.