The Backstory on Marketing and AI

AI-Powered Startup Workflows


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In this episode of The Backstory on Marketing and AI, we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins.

David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. Learn how AI identifies early adopters, tailors campaigns with real-time persona signals, and acts as a strategic planning assistant.

Whether you're a SaaS startup founder, marketer, or strategist, this episode offers a roadmap to integrating AI deeply into your product and marketing pipelines.

✅ Learn how to score niche pain points using AI

✅ See how AI automates personalized drip campaigns

✅ Discover how to use AI in project estimation and software planning

✅ Learn how prompt engineering unlocks real value

✅ Get insights on how to out-compete by collaborating with AI

David also shares how being kind to AI—even saying "please" and "thank you"—helps generate better results.

Visit Tekyz: https://tekyz.com

Connect with David: https://www.linkedin.com/in/dhirschfeld/

Click here to view the video: [insert video link]

#AIandMarketing #AIEnabledMarketResearch #StartupSuccess #MarketingAI #ProductMarketFit

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The Backstory on Marketing and AIBy Guy Powell