This podcast explains how predictive marketing utilizes artificial intelligence (AI) to forecast customer behavior and market trends. By analyzing historical data with machine learning algorithms and statistical modeling, AI enables marketers to make data-driven decisions and optimize strategies. A key element is prompt engineering, which involves crafting instructions to guide AI in generating valuable insights for applications such as personalized campaigns and lead scoring. This synergy allows businesses to move beyond reactive approaches and proactively enhance marketing outcomes and resource allocation.