How to structure, optimize, and manage your product mix effectively. Google case study and a free Product Mix Strategy Template.

In October 2024, we discussed an example product strategy for Google Maps.

Today, I’d like to zoom out. After all, Google Maps is not the only Google product.

As explained in the Product Strategy Canvas, strategy is singular, even though it has many levels. For that reason, managing multiple products can be challenging.

A well-structured product mix strategy can make managing multiple products easier.

But most popular sources you can “google” describe a product structure or hierarchy at best, not what we might call “product mix strategy.” I'll explain that in a moment.

This guide will help you organize, refine, and manage your product portfolio effectively.

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This AI-generated episode is based on Product Mix Strategy Guide from The Product Compass Newsletter. See my full post for more insights.

I'd love to get your feedback: [email protected]

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