That’s the question we unpack in this week’s episode of Behind the Brief with Michele Nieberding, a top-tier PMM with a deep POV on how AI is changing how we message, launch, and compete.

She’s not just talking about using ChatGPT for content — she’s using it to pressure-test GTM strategy, validate whitespace, and push the edges of what product marketers can do.

🎧 Episode Highlights:

* Michele’s 3C Framework for writing better prompts (Context, Constraints, Clarity)

* Real examples of using AI in crowded markets like MarTech

* Tools she’s using right now: Alphana, Gamma, Tribyl, AAMPE

* How AI still can’t replace human-led messaging and strategic emotion

* Why PMMs must upskill to stay relevant — fast

📎 Listen to the full episode

💭 What do you think?

Have you tried any of the tools Michele mentioned? Hit reply or comment — I’d love to hear what’s working (or not) for you

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