AI is revolutionizing nearly every aspect of our lives, and retail is no exception. Traditional commerce, once dominated by in-store interactions, has shifted toward e-commerce, yet the online experience often lacks the nuanced guidance of a knowledgeable salesperson. With advancements in Generative AI (Gen AI), this gap is closing, transforming the retail experience through AI into something more personalized and dynamic for consumers worldwide. As the retail industry faces increasing pressure from giants like Amazon, brands are under immense pressure to offer more engaging and accessible platforms.

How can Gen AI bridge the gap between in-store expertise and digital convenience to deliver a truly enhanced AI-driven retail experience?

DisruptEd, hosted by Ron Stefanski, features Dan Wagner, CEO of Rezolve AI, who explains how AI is reshaping retail by enhancing customer engagement, combating counterfeit products, and improving the digital shopping experience.

Key Points:

• AI as the Ultimate Salesperson: Gen AI offers a deeper level of product understanding by integrating product catalogs, customer reviews, and user manuals, simulating expert sales assistance.

• Breaking Language Barriers: Rezolve’s AI allows consumers to communicate in their native language, both online and in-store, enabling more inclusive and seamless interactions.

• Combating Counterfeiting: Wagner’s technology includes invisible watermarking to ensure product authenticity, reducing counterfeit risks in an increasingly digital marketplace.

Dan Wagner is a veteran of the digital retail industry, with over 40 years of experience. His entrepreneurial ventures include Vendo, the leading European e-commerce platform, now part of Oracle. His latest project, Rezolve AI, leverages AI to revolutionize consumer engagement in retail.