Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma e Biotech world.Artificial intelligence (AI) has the potential to revolutionize clinical trials, particularly in site identification and patient recruitment. AI can address longstanding challenges in clinical research, offering a four-part process to enhance its application in this field. A case study illustrates how AI has facilitated enhanced patient identification, showcasing its benefits in the healthcare industry.California has emerged as a prominent center for biotech innovation, with key hubs in San Francisco, San Diego, and Los Angeles. Despite attracting investors and expanding its footprint, biotech companies in California are implementing layoffs to reduce costs. Joe Panetta, president and CEO of Biocom California, examines the strengths and weaknesses of the life sciences sector in the state. Additionally, the text emphasizes the significance of proactive asset management strategies for pharmaceutical manufacturers in light of upcoming pharma and biotech conferences in 2025.