Nick Tapp, founder of Taptico AI marketing solutions, discusses how artificial intelligence can level the playing field for small businesses. With 20+ years of marketing experience at brands like Coca-Cola and Harley Davidson, Nick explains practical AI applications from training ChatGPT as a business assistant to using predictive analytics for market simulations. He covers emerging trends like Answer Engine Optimization (AEO) replacing traditional SEO, addresses privacy concerns, and emphasizes the importance of understanding KPIs before implementing AI solutions. The conversation explores both opportunities and concerns around AI, particularly maintaining human creativity and authentic brand connections while leveraging AI for efficiency and competitive advantage.