Many technology advisors know they should practice selling, but they don’t have time for roleplay, coaching, or expensive sales trainers. In this episode Bob interviews a guest who built a repeatable system that turns real call recordings into an automated AI roleplay coach — a tool advisors can use for 10-minute daily practice, realtime objection drills, and on-demand pitch sharpening. You’ll get a practical, step-by-step method: prepare recordings, label common moments (pricing, objections, discovery), feed prompts to a lightweight AI, and run simulated buyer-seller drills that mirror your market. The result: faster onboarding for reps, tighter messaging, fewer lost deals from weak follow-up, and measurable lift in conversion rates. This episode is hands-on, tool-agnostic, and built for solo advisors and small teams who need high-impact practice without the overhead of formal sales training.