This week on Higher Ed Marketing Insider: discovery is changing fast, and the schools that win are the ones showing up in AI answers, not just search results.

What we cover:

• AI search and zero-click answers — why being the cited source matters more than ranking #1
• Australia's under-16 social media ban and the shift to guardian-first, website-first recruitment
• Where demand is concentrating — community colleges, dual enrollment, and job-aligned credentials
• Marketing team retention — why compensation and flexibility are strategic priorities

Key takeaways:

• Clean site structure, Q&A-style copy, and structured data help you become the sourced answer
• If social access tightens, recruitment can't depend on teen social feeds
• Four-year schools need stronger transfer pipelines and specific value messaging

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing