45% of homeowners are now using AI to find their next contractor. 78% of local contractors are completely invisible when they do.

In this episode, we break down what AI generative search actually looks like from a homeowner's perspective, which AI tools are driving local service searches right now, and the specific factors that get a contractor cited in an AI-generated answer - versus the ones that don't matter at all, no matter what a vendor is selling you.

• Why the homeowner asking AI "can you recommend a plumber in my area" is fundamentally different from a Google search - and why most contractors miss the distinction
• The four AI tools your customers are using to find contractors (and why each gives different answers)
• Why a contractor can hold the #1 Google ranking and still lose 31% of their organic traffic to AI
• The five factors that actually get a contractor cited in AI-generated recommendations
• What vendors are selling as "AI search optimization" that the major AI engines have said they don't use

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/asking-ai-search-for-contractor

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.