In this episode of The Backstory on Marketing and AI, we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website’s technical structure, marketers must adapt quickly.

You'll hear expert insights on:

·      How AI search differs from traditional SEO

·      The role of review platforms and YouTube content

·      The importance of a holistic marketing strategy

·      What foundational marketing principles still matter

·      How to audit your brand’s AI visibility vs. competitors

We also discuss advice for young marketers, the importance of staying curious, and the future of AI-powered agents in marketing.

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📎 To learn more about Debbie Gainsford Marketing, visit: https://debbiegainsford.com/

🎥 Click here to view the video: https://youtu.be/J5mwMDPASF0

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#AIandMarketing #AIenabledMarketResearch #DigitalMarketing #AISEO #B2BMarketing