UBC News World

AI Search Is Changing SEO—Why E-E-A-T Matters More Than Ever


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Google’s E-E-A-T standards—Experience, Expertise, Authoritativeness, and Trustworthiness—are redefining how content quality is measured. As AI-driven features cut organic click-through rates by as much as 34.5%, showcasing real experience and building trust have become essential to staying visible in search results. Read more at https://digitalbiz.ai/faq-2/#EEAT
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UBC News WorldBy UbcNews