🎙 Welcome back to Osom to Know! In this episode we discuss about  AI’s role in speeding development of products and servicese. Our guest is Joost de Valk. Joost and his team have recently launched a new product, and we are taking this as an example to discuss the cold start problem: How do you start marketing a new product category and, building from zero to creating that category? Joost shares some insights from a time when he was launching Yoast. With the latest rise of AI-generated content, we discuss how to strike a balance between automation and emphasising the enduring value of creativity and expertise.

This is a must-listen for those interested in SEO, product innovation, and AI’s future.

MEET JOOST
👉🏻 https://joost.blog/
👉🏻 https://x.com/jdevalk

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