Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more proactive marketing. Listen in to learn how AI is:

• Helping marketers that use it uncover the who, what, when, and where behind all customer interactions
• Enabling the shift from reactive to proactive marketing
• Helping marketers use existing behavioral data to finally automate and scale personalized interactions to each customer.

AI is impacting and redefining marketing in the modern era. It’s about time we learn how it can complement and augment our work and then start adopting it where it makes sense.

Don't forget to check out how AI can help predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper