Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy.

In this episode, we introduce several ways AI is impacting the retail and e-commerce space, and ways that AI is changing the marketing game in general, including:

• Managing customer relationships
• Helping organizations do more with their data
• More testing and piloting of use cases for marketing

Make sure you also explore how AI can help predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper