Alright folks, let's talk about another "magic bean" that's got everyone buzzing: AI strategy. 🧠✨

It's not really new—artificial intelligence and machine learning have been around for a while. Sure, new interfaces like ChatGPT have made them more accessible, but here's the thing: don’t fall into the FOMO trap. 🚫

Fear of missing out shouldn't drive your decisions.

Instead, think about the challenges you need to solve and find the right solutions.

Maybe AI fits the bill, maybe it doesn't. I use AI regularly, and it can be incredibly powerful, especially in e-commerce and DTC. But remember, it's not about what your competitors are doing.

Focus on your needs, and see if AI can help solve your specific problems. Don’t jump at every shiny object—stay grounded and focused. 💡