In this episode, I sit down with Falk Ebert to talk about AI strategy in business. What does real adoption look like, where are most companies actually at, and what does the EU AI Act mean in practice? We also get into why creative people are worth more than ever right now, why AI multiplies talent but cannot replace taste, and why who you hire matters more than which tools you buy.

About the guest:

Falk is a strategy and innovation consultant who helps brands and agencies navigate through digital transformation, specialized in marketing strategy, immersive technologies, and AI. After holding senior positions at agencies such as Scholz & Friends and United Digital Group and serving as Director Digital at LIGANOVA, he went independent in 2022. He’s the co-founder of the “KI-Night”, a Germany-wide community event series focused on the practical application of AI in business.

LinkedIn:

Website:

AI teaching in schools Falk mentioned:

KI-Night

About the host:

As an Executive Producer, account lead, agency and in-house producer, Norbert worked on all sides of the advertising film industry for more than 25 years. Today he focusses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models.

Norbert works as a producer and consultant.

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The Commercial Content Campus