North Star Leaders

AI ≠ Strategy with Jeremy Korst

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AI is everywhere. Is your business actually using it with purpose, or just chasing the hype? In this episode, Lindsay sits down with Jeremy Korst, many time CMO and executive, to unpack the real relationship between strategy, brand, and AI. They get into why most companies are getting this wrong, how brand becomes the ultimate decision-making filter, and what leaders need to do right now to avoid adding to the noise.

You’ll hear them discuss:

  • Why AI isn’t a strategy and what happens when companies treat it like one
  • How brand becomes a shortcut for decision-making across an entire organization
  • The growing problem of “AI slop” and why most content is about to get worse, not better
  • How strong brands can actually stand out more in a world flooded with cheap content
  • The tension between analytical strategy frameworks and human-centered brand thinking
  • What’s changing in market research thanks to AI and what still can’t be replaced
  • Why even the biggest companies with massive budgets still struggle with prioritization

    • Resources:

    Jeremy Korst on LinkedIn

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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    North Star LeadersBy Lindsay Pedersen