Nyandia Gachago, ACIM, co-founder of AI creative agency, Minty Lime based in Nairobi Kenya, discussed the transformative impact of AI on brands in this week's episode of the MarTech Unravelled podcast. Nyandia is passionate about all things AI and how it can integrate into our businesses and personal lives. We started the conversation by first understanding what AI looks like in the context of her work, demystifying the often futuristic and out of reach notion that some may have. Nyandia explains that AI is here to make our everyday lives more efficient. In her work running an agency, she highlighted the vast benefits AI has had in servicing clients. 

She cited the ability to deliver work in a shorter amount of time, leading to speed to market, added clarity and variety in creative ideas, precision in measuring outcomes amongst various other benefits. She went on to give an example of a marketing strategy which ordinarily took up to 2 months to complete, however with AI this has been shortened to afew weeks given the vast amount of data available. At any given time at her agency, Nyandia is running several AI tools for various tasks including reporting, idea refinement, infographics, presentations and even CGI images. Her toolbox includes tools like ChatGPT , Google's Gemini, DeepSeek AI , Grok , Canva AI, Napkin AI , and Runway ML. Additionally in her personal life as a mother, Nyandia mentioned how she leverages AI to create menus for her kids, shoppings lists and recipes.  

Listen to the full episode for more insights.