Think AI is too generic for your brand? Rob Schultz joins Lou Bortone to explain why the problem isn't the AI—it's your willingness to push it further.

What You’ll Learn:

• The "Jump Through Hoops" Philosophy: Why you should never settle for the first AI response.

• Contextual AI: How to use transcripts to teach ChatGPT your specific voice, tone, and point of view.

• Visual Storytelling: A look at the tools bridging the gap between text and high-end video production.

• The "Take 48" Mindset: Why elite content creation requires pushing AI through multiple iterations.

• Tool Spotlight: Deep dives into Blotato and Poppy for visual content and source-based prompting.

Timestamps:

• 00:00 – Why AI doesn't judge: Making technology work for you.

• 03:15 – The origin story: How one Facebook post launched a prompting obsession.

• 04:30 – Start with the Problem, not the Tool.

• 05:40 – The Secret Sauce: Training AI on your own transcripts to clone your voice.

• 07:50 – From "Yesterday" to "Scrambled Eggs": Lessons in iteration from The Beatles.

• 10:30 – Blotato & Poppy: Advanced tools for visual and source-based marketing.

• 13:40 – Final Thoughts: Why AI is just the latest "electric guitar" in marketing history.