This Wednesday morning, OpenAI is rolling out conversion-focused ads on ChatGPT, and both Reuters and Business Insider confirm that hundreds of companies, including HubSpot and Nordstrom, have already bought early placements. These ads target "conversational intent" and aim to challenge Google's search advertising model. OpenAI is also now prohibiting political ads on its platform as it begins monetizing ChatGPT, banning ads promoting or opposing political actors or socially contested issues.

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