Chelsea and Yves are back with a rapid-fire round of Unprompted, then break down this week's top five AI headlines for category management and CPG. Hear how AI is moving inside your analytics workflow, what agent-powered shopping means for the shelf, and how to redesign your work around AI.

We're kicking things off. This is episode one of AI Top 5, a brand-new biweekly podcast from ARC, sponsored by SMITH AI, built for CPG and retail professionals who need to stay sharp on AI without spending hours chasing every headline.

Hosts Chelsea Howard, VP of Data & Analytics at Xerxes Global, and Yves Boussemart, an MIT-trained AI expert who spent years leading AI transformations at McKinsey and now runs his own AI company (XGS.ai), break down the five things happening in AI that actually matter this week. In this first episode, they get into why running an AI agent can sometimes cost more than paying a human, what OpenAI's shrinking market share signals about where the industry is headed, and a landmark ruling in Germany that could reshape how much responsibility Google carries for its AI-generated answers.

No fluff, no jargon overload. Just straight talk on what is happening in AI and what it means for category management, shopper insights, merchandising, and the decisions you are making right now.

New episodes drop biweekly! Tune in, get sharp, and stay ahead.