Transformation doesn’t start with technology — it starts with leadership.

In this episode of AI4Sales Edge, Jelena Pepic sits down with Walid Elsayed, Partner at PwC, to unpack what real transformation looks like when AI, sales, and strategy finally align.

They explore how to move from optimization to transformation — treating AI as a decision-making partner that drives measurable ROI and long-term business growth.

Walid shares how leadership, culture, and ownership shape success, and why alignment — not technology — determines whether transformation sticks.

Real stories. Real results. No fluff.