Rick & Rick Rule the World

AI Trends: Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More


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Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more.
IN THIS EPISODE:
🍔 Welcome BBQ surprises are the best kind of BBQ surprises (at 1:17)
🧨 “M:I The Final Reckoning”: No “Fallout,” but still fun (1:44)
🥋 Bruce Lee and “Warrior” parties like it’s 1888 (2:34)
🚀 Tony Gilroy’s “Star Wars: Andor” lands the dismount (4:21)
🤖 The droid you’re looking for? “Murderbot” has “Lost in Space” vibes (4:44)
🧟 “The Last of Us” pulls a Ned Stark—and the Ricks aren’t impressed (5:28)
🍿 “Lilo & Stitch’ steals box office gold from Tom Cruise & crew (6:50)
📚 The summer reading list that wasn’t, courtesy of the Chicago Sun-Times (8:20)
🛍️ Are agencies and retail brands ready for Google’s agentic AI? (9:24)
👀 Why SEO is more important than ever in the age of AI (10:49)
👃🏾 Billie’s scratch-n’-sniff deodorant billboard smells like the pits (11:43)
🥃 A whiskey brand’s scent-vertising & a ski trip with Longtime Listener Bill (13:03)
♨ Oura Ring’s new campaign begs you to “give us the finger” (15:00)
🔭 Outlook: Insights from Deloitte’s latest CMO survey (16:27)
🦁 Looking ahead to winners at the Cannes Lions Ad Festival (18:03)
Approx. 20 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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Rick & Rick Rule the WorldBy Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

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