In today's episode, we delve into the world of artificial intelligence and its game-changing impact on business, specifically focusing on personalized marketing. We'll be taking a closer look at how AI can be effectively implemented to revolutionize marketing strategies, and to illustrate this, we'll be using the retail giant Zara as our prime example.

Keywords: AI in business, personalized marketing, Zara, artificial intelligence, marketing strategies, retail industry, business innovation.